Computer giant Apple has made several moves in the last a few months (including development in the iphone apps market space) which involves a well-kept secret attention in mobile advertising. Apple filed a patent application a couple of months ago that came to the attention of the public. The contents of that patent application point to a possible modification in the way that Apple could cash in on its products-both hardware and software, the software of course is directly associated with iphone applications that have become very popular in recent years. The facts of the patent state what Apple named as 'enforcement routine' application which means that the company will incorporate marketing into its hardware and software that consumers just can not bypass.

The patent also states the fact that consumers would require to prove that they have either viewed or listened to a commercial before being able to access the functionality features of the hardware. Such as, an user couldn't use their iPod until they've watched the commercial and then punched in a code to confirm that the ads have been watched in their whole.

The array of hardware that Apple that's developing this application for ranges from the iPhone to the set top box TV, Apple Television, to a notebook, the iPod touch and many more. The catch is that consumers will have to endure a very savvy promotion scheme that guarantee they are paying attention. If not, the system can just block the user from using the devices until compliance is met. The actual fact that Steve Jobs himself is noted in the Apple credit for the patent tells us that this program is not just the fantasy of an Apple engineer.

The ramifications of this sort of bold marketing move could well rock the industry as we see the strategy of opening the development of iphone 3g apps continue to fuel the number of downloadable iphone apps; which in return makes apple's mobile marketing products that much more desirable.

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